For businesses within the consumer packaged goods industry, it’s merely about brand. Sturdy the company of engagement, and just how engagement builds trust. Consumers usually have wanted products they might trust. But more and more, they would like to know that they’ll trust the businesses behind products to create seem global choices. Edelman knows how help companies establish that trust.
Building on the decades-lengthy experience of marketing products and types, we develop communications platforms that engage consumers in significant ways—that with time build trust. Through authentic dialogue, transparent communication and multi-funnel approaches, we help clients sustain real conversations and connections with people who matter most for their business.
Our communications platforms are impelled by greater than creativeness, but research, consumer insights, and understanding of exterior environments and emerging cultural trends. We build consumer marketing campaigns that achieve audiences by culture, lifestyle and interests—and span all consumer packaged goods groups, including food and beverage, wellness, personal care, cleaners, beauty and health, apparel and footwear and consumer technology.
Our work leads to campaigns that build greater than brand loyalty, but reliable relationships between consumers and also the companies behind a brandname.
To learn more about our abilities in consumer packaged goods, please contact Michelle Hutton.
Resourse: http://edelman.com/industries/consumer-product-goods/
